Australians have
low trust in artificial intelligence and want it to be better 

AI robot

Every day we are likely to interact with some form of artificial intelligence (AI). It works behind the scenes in everything from social media and traffic navigation apps to product recommendations and virtual assistants.

AI systems can perform tasks or make predictions, recommendations or decisions that would usually require human intelligence. Their objectives are set by humans but the systems act without explicit instructions.

As AI plays a greater role in our lives both at work and at home, questions arise. How willing are we to trust AI systems? And what are our expectations for how AI should be deployed and managed?

To find out, we surveyed a nationally representative sample of more than 2,500 Australians in June and July 2020. Our report, produced with KPMG and led by Professor Nicole Gillespie, shows Australians on the whole don’t know a lot about how AI is used, have little trust in AI systems, and believe it should be carefully regulated.

Most accept or tolerate AI, few approve or embrace it

Trust is central to the widespread acceptance and adoption of AI. However, our research suggests the Australian public is ambivalent about trusting AI systems.

Nearly half of our respondents (45 per cent) are unwilling to share their information or data with an AI system. Two in five (40 per cent) are unwilling to rely on recommendations or other output of an AI system.

Graph data indicating levels of trust in AI

Further, many Australians are not convinced about the trustworthiness of AI systems. More are likely to perceive AI as competent than to be designed with integrity and humanity.

Despite this, Australians generally accept (42 per cent) or tolerate AI (28 per cent), but few approve (16 per cent) or embrace (7 per cent) it.

Research and defence are more trusted with AI than business

When it comes to developing and using AI systems, our respondents had the most confidence in Australian universities, research institutions and defence organisations to do so in the public interest. (More than 81 per cent were at least moderately confident.)

Australians have least confidence in commercial organisations to develop and use AI (37 per cent no or low confidence). This may be due to the fact that 76 per cent believe commercial organisations use AI for financial gain rather than societal benefit.

Graph data indicating level of confidence in AI developers and users

These findings suggest an opportunity for businesses to partner with more trusted entities, such as universities and research institutions, to ensure that AI is developed and deployed in an ethical and trustworthy way that protects human rights. They also suggest businesses need to think further about how they can use AI in ways that create positive outcomes for stakeholders and society more broadly.

Regulation is required

Overwhelmingly, 96 per cent of Australians expect AI to be regulated and most expect external, independent oversight. Over 68 per cent of Australians have moderate to high confidence in the federal government and regulatory agencies to regulate and govern AI in the best interests of the public.

However, the current regulation and laws fall short of community expectations.

Our findings show the strongest driver of trust in AI is the belief that the current regulations and laws are sufficient to make the use of AI safe. However, most Australians either disagree (45 per cent) or are ambivalent (20 per cent) that this is the case.

Graph data indicating perception of current regulations and laws to make AI safe

These findings highlight the need to strengthen the regulatory and legal framework governing AI in Australia, and to communicate this to the public, to help them feel comfortable with the use of AI.

"Organisations can build trust and make consumers more willing to use AI systems, when they are appropriate, by clearly supporting and implementing ethical practices, oversight and accountability."

Brain with data

Getty images/ Andriy Onufriyenko

Getty images/ Andriy Onufriyenko

Australians expect AI to be ethically deployed

What do Australians expect when AI systems are deployed? Over 83 per cent of our respondents have clear expectations of the principles and practices they expect organisations to uphold in the design, development and use of AI systems in order to be trusted.

These include:

  • high standards of robust performance and accuracy
  • data privacy, security and governance
  • human agency and oversight
  • transparency and explainability
  • fairness, inclusion and non-discrimination
  • accountability and contestability
  • risk and impact mitigation.

Over 70 per cent of Australians would also be more willing to use AI systems if there were assurance mechanisms in place to bolster standards and oversight. These include independent AI ethics reviews, AI ethics certifications, national standards for AI explainability and transparency, and AI codes of conduct.

The AI knowledge gap

Most Australians (61 per cent) report having a low understanding of AI, including low awareness of how and when it is used. For example, even though 78 per cent of Australians report using social media, almost two in three (59 per cent) were unaware that social media apps use AI. Only 51 per cent report even hearing or reading about AI in the past year. This low awareness and understanding is a problem given how much AI is being used in our daily lives.

Graph data indicating use and awareness of AI

The good news is most Australians (86 per cent) want to know more about AI. When we consider these factors together, there is a need and an appetite for an AI public literacy program.

One model for this comes from Finland, where a government-backed course in AI literacy aims to teach more than 5 million EU citizens. More than 530,000 students have enrolled in the course so far.

Graph data indicating overall AI awareness

Overall, our findings suggest public trust in AI systems can be improved by strengthening the regulatory framework for governing AI, living up to Australians’ expectations of trustworthy AI, and strengthening Australia’s AI literacy.

This article was originally published on The Conversation.

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