Breaking down employment barriers
How the 2025 QLD Australian of the Year unlocks potential in the neurodivergent community

Breaking down employment barriers
How a 2025 Australian of the Year finalist empowers the neurodivergent community

In Australia, neurodivergent individuals – including those with autism spectrum disorder, ADHD, and dyslexia – face significant employment barriers despite their unique talents and perspectives.
Working-age autistic people bear the brunt of this burden. According to 2022 Australian Bureau of Statistics data, the unemployment rate for autistic people was 18.2% – more than twice the rate of people with other disabilities and almost six times the rate of people without disability.
Enter Geoffrey Smith – visionary 2025 QLD Australian of the Year and alum of The University of Queensland (UQ) Business School. As CEO of not-for-profit social enterprise Australian Spatial Analytics (ASA), Geoff has made it his mission to increase workforce participation in the neurodivergent community and create more inclusive and supportive work environments.

Image: Australian Spatial Analytics
Image: Australian Spatial Analytics
After graduating from UQ in 2011 with a Bachelor of Business Management / Bachelor of Arts, Geoff embarked on a career in data analytics and, later, disability employment. Noticing the untapped potential of neurodivergent individuals, especially those on the autism spectrum, he seized the opportunity to tackle critical skills shortages in the geospatial, engineering, and other ‘big data’ sectors.
Geoff launched ASA in 2020, with a mission to transform lives by offering on-the-job training and career development to young autistic adults. Eighty per cent of ASA's workforce is neurodivergent, and 61% of these employees have overcome long-term unemployment greater than two years.
Through ASA, Geoff isn't just changing the narrative – he's helping rewrite the future of work in neurodivergent communities.
We spoke with Geoff about empowering neurodivergent job seekers, creating neuro-inclusive workplaces, and his advice for business leaders striving for inclusivity.
Q&A with Geoff Smith, CEO of Australian Spatial Analytics (ASA)

Q&A with Geoff Smith, CEO of Australian Spatial Analytics (ASA)

What inspired you to start a social enterprise to address this issue of unemployment in the neurodivergent community?
My background in data analytics and disability employment helped me recognise how autistic people could address severe skills shortages in the geospatial and engineering professions and other ‘big data’ industries, as they often have amazing cognitive skills suited to their requirements.
Autism is the fastest-growing ‘disability’ in the Western world, yet few alternative pathways are available to access well-paid jobs in the data economy. This inequity is a devastating social issue and a missed economic opportunity. Let's be brutal – the employment system isn’t working for them. Many people are stuck in an endless cycle of unemployment, underestimation and desperation.
Matching a strengths-based social enterprise with data services demand was how I employed young neurodivergent people, because the significant market problem provided an opportunity to ameliorate a spiralling social issue. The market problem included a digital skills shortage, the pandemic, geopolitical tensions and cybersecurity concerns, which disrupted the offshoring of data processing projects for Australian corporations and government departments, where 85% of Australia’s data processing occurs (worth $1.1 billion annually).
I started Australian Spatial Analytics (ASA) to provide paid on-the-job training and create meaningful careers for young autistic adults at a scale unprecedented in Australia. This empowers them as valuable employees and colleagues and showcases neurodiverse strengths to the digital economy at large.
We also brought data work back to Australia, ensuring data sovereignty and eliminating modern slavery risks.
Read more: Australian Spatial Analytics receives UQ Social Enterprise of the Year Award
How does ASA set neurodivergent people up for successful employment?
I've seen the barriers to employment that neurodivergent individuals encounter time and time again. It’s tough out there. So, we provide a neurodivergent-friendly process from recruitment to employment transition. Our recruitment strategy goes beyond conventional practices. It evaluates candidates based on work experience, hobbies, and relevant transferable knowledge rather than relying solely on formal qualifications. This approach ensures inclusivity, tapping into the diverse skills and talents that neurodivergent individuals bring.
ASA acknowledges potential underconfidence among its target workforce by using inclusive language in recruitment materials. We actively encourage applications from people who may not traditionally fulfil all criteria or have previous experience, which helps dismantle barriers and facilitate a more accessible application process.
By acknowledging the unique communication styles, sensory sensitivities, and social interaction challenges of neurodivergent people, we actively work to create a workplace culture that understands and adapts to these preferences.
ASA addresses executive functioning challenges experienced by autistic people by providing support systems and tools for organisation, time management and planning. We have regular check-ins, and our communication style is straight to the point. We have a saying: directness is kindness.
Some of our analysts transition employment by themselves because they’ve gained confidence! That’s very pleasing to see. We also help with employment transitions by liaising with partner clients, identifying their needs, and selecting suitable analysts for a job interview. We’ve had great success and feedback from partner clients to the point where they’ve asked for more candidates!

Image: NADC/Salty Dingo Photography
Image: NADC/Salty Dingo Photography
Image: NADC / Salty Dingo Photography
Image: NADC / Salty Dingo Photography
Image: NADC/Salty Dingo Photography
Image: NADC/Salty Dingo Photography
Did you face any challenges in creating an inclusive social enterprise? How did you overcome them?
In the early days, remaining confident and optimistic was a major struggle. I often let my confidence bubble burst too quickly when inevitable setbacks transpired. I didn’t know how to deal with people saying ‘no’ to the idea of a company that harnesses the neurodivergent mind’s strengths. I couldn’t understand that not everyone was as into ASA’s purpose as I was. When new potential customers or investors weren’t sold on my initial pitch to them, I became immensely frustrated and felt I’d let the unemployed autistic community down.
Now, I reframe the external scepticism as an opportunity. Wow, they haven’t heard about neurodiverse talent in the workplace or how much their team needs help with their data problems – here’s my opportunity to tell them more and make them cheerleaders, too. Plus, now, we’ve got a lot of momentum and a great track record, so it’s easier to sell the idea of neurodiversity in the workplace.
Read more: Discover 6 effective strategies to support neurodiverse team members
ASA has made significant strides in employing neurodivergent individuals. Can you share some success stories or milestones you're particularly proud of?
There are so many great success stories! My biggest satisfaction is that many of my team have moved to other inclusive organisations to further their careers, either on their own or with our help via our Talent Services offering.
I spoke about one of them in my 2025 Australian of the Year video. When this person first joined us, he was non-verbal. After providing on-the-job training and personal support, he ended up liaising with clients daily. He has now transitioned his employment to another organisation. We also had another analyst who didn’t require her service dog anymore, even though we missed his presence in the office!
How do you envision the future of ASA and its role in promoting inclusivity in the workforce?
My ultimate goal is to put ASA out of business someday because all employers do what we do. We’ll continue to advocate for neurodiversity in the workplace for as long as we have to with government and industry.
The National Autism Strategy, released early this year, will help drive inclusivity in the workplace. It’s great that ASA is being recognised for its work, and we have made significant inroads over the past couple of years. But our job isn’t done yet.
Did you face any challenges in creating an inclusive social enterprise? How did you overcome them?
In the early days, remaining confident and optimistic was a major struggle. I often let my confidence bubble burst too quickly when inevitable setbacks transpired. I didn’t know how to deal with people saying ‘no’ to the idea of a company that harnesses the neurodivergent mind’s strengths. I couldn’t understand that not everyone was as into ASA’s purpose as I was. When new potential customers or investors weren’t sold on my initial pitch to them, I became immensely frustrated and felt I’d let the unemployed autistic community down.
Now, I reframe the external scepticism as an opportunity. Wow, they haven’t heard about neurodiverse talent in the workplace or how much their team needs help with their data problems – here’s my opportunity to tell them more and make them cheerleaders, too. Plus, now, we’ve got a lot of momentum and a great track record, so it’s easier to sell the idea of neurodiversity in the workplace.
Read more: Discover 6 effective strategies to support neurodiverse team members
Image: NADC / Salty Dingo Photography
Image: NADC / Salty Dingo Photography
ASA has made significant strides in employing neurodivergent individuals. Can you share some success stories or milestones you're particularly proud of?
There are so many great success stories! My biggest satisfaction is that many of my team have moved to other inclusive organisations to further their careers, either on their own or with our help via our Talent Services offering.
I spoke about one of them in my 2025 Australian of the Year video. When this person first joined us, he was non-verbal. After providing on-the-job training and personal support, he ended up liaising with clients daily. He has now transitioned his employment to another organisation. We also had another analyst who didn’t require her service dog anymore, even though we missed his presence in the office!
Image: NADC / Salty Dingo Photography
Image: NADC / Salty Dingo Photography
How do you envision the future of ASA and its role in promoting inclusivity in the workforce?
My ultimate goal is to put ASA out of business someday because all employers do what we do. We’ll continue to advocate for neurodiversity in the workplace for as long as we have to with government and industry.
The National Autism Strategy, released early this year, will help drive inclusivity in the workplace. It’s great that ASA is being recognised for its work, and we have made significant inroads over the past couple of years. But our job isn’t done yet.
Do you have any practical advice for other business leaders who want to implement inclusive practices and workplace supports in their organisations?
We must pursue neuro-inclusive work environments as neurodivergence affects a large proportion of Australia’s population – 20%, or over 5 million people. Unfortunately, many are uncomfortable disclosing their neurodivergence based on previous negative workplace experiences. The great news is that it’s not hard to implement inclusive practices. I’ve already touched on the recruitment side.
The first step is to create a safe space and invite neurodivergent staff to come forward so they can feel comfortable sharing their needs. This could involve set workdays, flexible start/finish times, hybrid working (as the commute can be stressful), turning the lights down and wearing noise-cancelling headphones.
Each person is different. Also, be explicit about communication. This approach actually benefits everyone, not just neurodivergent people. Not providing appropriate accommodations for neurodivergent people, most of which are free, is no different than failing to provide a ramp for a person in a wheelchair.
We also offer organisations neurodiversity in the workplace training, which provides in-depth knowledge and practical tips for creating a neurodivergent-friendly workplace.
Read more: What makes a great leader? Explore the 7 essential habits of a successful CEO


Do you have any practical advice for other business leaders who want to implement inclusive practices and workplace supports in their organisations?
We must pursue neuro-inclusive work environments as neurodivergence affects a large proportion of Australia’s population – 20%, or over 5 million people. Unfortunately, many are uncomfortable disclosing their neurodivergence based on previous negative workplace experiences. The great news is that it’s not hard to implement inclusive practices. I’ve already touched on the recruitment side.
The first step is to create a safe space and invite neurodivergent staff to come forward so they can feel comfortable sharing their needs. This could involve set workdays, flexible start/finish times, hybrid working (as the commute can be stressful), turning the lights down and wearing noise-cancelling headphones.
Each person is different. Also, be explicit about communication. This approach actually benefits everyone, not just neurodivergent people. Not providing appropriate accommodations for neurodivergent people, most of which are free, is no different than failing to provide a ramp for a person in a wheelchair.
We also offer organisations neurodiversity in the workplace training, which provides in-depth knowledge and practical tips for creating a neurodivergent-friendly workplace.
Read more: What makes a great leader? Explore the 7 essential habits of a successful CEO
Insights from Associate Professor Miriam Moeller, UQ Business School

Insights from Associate Professor Miriam Moeller, UQ Business School

Associate Professor Miriam Moeller, an international human resource management expert at UQ Business School, has completed extensive research on neurodiversity in the workplace.
Her findings have revealed that many managers and colleagues struggle to effectively support neurodivergent team members, leading to alarmingly high unemployment and underemployment rates among neurodivergent individuals – as high as 90%.

Associate Professor Miriam Moeller from UQ Business School
Associate Professor Miriam Moeller from UQ Business School
Associate Professor Moeller said Geoff’s work at ASA was critical to breaking down employment barriers in the neurodivergent community.
“Neurodivergent individuals face significant challenges in the workplace, including masking, feeling misunderstood, and struggling with interview processes, often leading to higher unemployment rates,” Associate Professor Moeller said.
“There’s a pressing need for better accommodations, training for leaders, and more inclusive environments in both workplaces and the broader community to avoid neurodivergent individuals feeling ‘disabled by society’.
“It’s fantastic to see leaders like Geoff Smith proactively working to improve workforce participation and highlight the talents of neurodivergent adults.”
Associate Professor Moeller recently launched the Autism Employment Playbook – a free online resource designed to support autistic individuals in their employment journey. Codesigned with autistic individuals, the playbook stemmed from a UQ and University of Otago research project funded by the Endeavour Foundation.
Associate Professor Miriam Moeller

Associate Professor Miriam Moeller from UQ Business School
Associate Professor Miriam Moeller from UQ Business School
Dr Miriam Moeller is a Senior Lecturer in International Business at The University of Queensland (UQ) Business School. Dr Moeller has taught courses on international business, international human resource management, cross-cultural management, management, and organisational behaviour in the Undergraduate, Postgraduate, MBA, Higher Degree Researcher and specialised program levels.
She has published numerous academic and practitioner articles, including book chapters on a range of topics related to her expertise. Dr Moeller is the recipient of the 2023 Endeavour Foundation Disability Research Fund grant examining the barriers and enablers of autistic job seekers accessing Disability Employment Services in Southeast Queensland.
Geoff Smith

Geoffrey Smith, CEO of Australian Spatial Analytics
Geoffrey Smith, CEO of Australian Spatial Analytics
Geoff Smith is a social entrepreneur, data analyst, and people leader. He’s the inaugural Chief Executive Officer of Australian Spatial Analytics (ASA), one of Australia's largest social enterprises. Through his work at ASA, he empowers people experiencing disadvantage to find meaningful work and develop professional skills.
Geoff is a UQ Bachelor of Business Management / Bachelor of Arts alum. Among his achievements and accolades, he’s also the 2025 QLD Australian of the Year, a Social Impact Leadership Australia recipient, a Westpac Social Change Fellow, a Snow Social Entrepreneur, and an AMP Tomorrow Maker.

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